Automotive Retail Design: Eview 360 Design Agency

Project Notes:

A second store for Gunther Volkswagen was designed to celebrate the heritage of the Volkswagen brand and to create an environment that celebrates the brand through product, graphics and materials. This celebration reinforces and strengthens the buying experience for new products by illustrating the lineage and continuity of products that support a life-style. The site layout also supports the duality of new and vintage vehicles. An event lawn is placed front and center as a “mini-woodstock” where auto clubs can display cars or concerts can happen for weekend customers.

// NADA Ford Lincoln Mercury

Project Notes:

Eview 360 designed the 2010 NADA exhibit for Ford Market Representation and Dealership Facility Design. The concept revolved around the introduction of the Sustainable Dealership Program. Our team provided a turnkey solution working closely with project stakeholders to develop the “Go Green” theme, which included the exhibit layout, design of interactive displays, wall graphics and brochures, video production, and custom millwork design and fabrication.

// NADA Quick Lane

Project Notes:

Eview 360 worked closely with the sales and marketing team to develop the concept for the Quick Lane 2010 NADA Exhibit. This included the design and fabrication of a mock Quick Lane store, branded interior elements, retail and merchandising displays, graphics, interactive displays, 3D renderings and animation, and print collateral. The objective was to unveil the redesigned Quick Lane prototype to the dealer network, and give them the opportunity to experience the customer journey through the space.

// Al Futtaim Auto Park - Dubai, U.A.E

Project Notes:

Al Futtaim Group, one of the most respected conglomerates in the lower gulf region, approached Eview 360 to provide a design solution for their auto gallery in Festival City. Our objective was to transform their existing facility into an automotive retail attraction that would reflect the brand characteristics of Al Futtaim Motors, demonstrate the theme of Festival City, create an engaging experience for consumers and unify eight brands. Watch video.

// Club Lincoln - Michigan, U.S.A

Project Notes:

Our team developed a prototypical design that demonstrates our inventive approach to the future of automotive retailing. Club Lincoln will revolutionize the vehicle retailing experience. The design is intended to be an extension of other high-end attractions while maintaining key design attributes when applied to traditional automotive dealerships. The versatility of this design allows for it to translate into a mobile experience. Club Lincoln will bridge the generation gap by reflecting the past while embracing the excitement of the future.

// Southeast Toyota - Florida, U.S.A

Project Notes:

In support of Toyota's new product launches in the Southeast market, Eview 360 created five distinct retail design concepts to support each product line. Our team designed a retail experience that promoted the qualities and characteristics of each Toyota product to heighten the brand experience within the showroom. Our final designs represented each product line in an environment specifically tailored to its brand attributes.

// VV Cars - New York, U.S.A

Project Notes:

VV Cars asked Eview 360 to reposition their brand for entry into the North American Market. Our team developed a brand strategy and positioning for VV Cars that was translated into a retail and corporate environments prototype.