Project Notes:

A second store for Gunther Volkswagen was designed to celebrate the heritage of the Volkswagen brand and to create an environment that celebrates the brand through product, graphics and materials. This celebration reinforces and strengthens the buying experience for new products by illustrating the lineage and continuity of products that support a life-style. The site layout also supports the duality of new and vintage vehicles. An event lawn is placed front and center as a “mini-woodstock” where auto clubs can display cars or concerts can happen for weekend customers.