Brand Development: Eview 360 Design Agency

Project Notes:

Eview 360 worked closely with Quick Lane to design a direct mail card that would encourage perspective Retailers to visit Quick Lane's booth at NADA. Quick Lane unveiled the refreshed design of the facility prototype, including all new retail and merchandising elements that support Quick Lane's retail strategy.

// Gage Products Company

Project Notes:

Gage Products Company is a chemical solutions company founded in 1936. Eview 360 was retained to create a recognizable brand identity that would accommodate future growth and support the autonomy of their business units. Our team focused on creating a visual language that would evoke positive associations and convey Gage’s commitment to environmental and community stewardship. The central feature of the new brand identity was industry symbols that iconize the diverse services. Once the visual language was developed, a brand standards manual was created to educate employees, suppliers and partners. The Eview 360 design team created new corporate identity, marketing and communication collateral that conveyed that essence of the Gage Products Company brand.

Project Notes:

Eview 360 worked closely with Ford Motor Company to create visual communication tools that would support the launch of the Sustainable Dealership Program. This included the development of the program logo, exhibit graphics, an interactive “Go Green” dealership facility tour, mailer, brochure and microsite. This resulted in a branded, cohesive program that introduced the dealer network to the “Go Green” concept at the 2010 NADA show. The overarching goal was to educate the dealer network on future goals and initiatives related to energy efficiency and sustainable business practices within the dealership environment.

// Ford Land Development

Project Notes:

Ford Land Development Corporation provides comprehensive and integrated real estate services. Eview 360 supports Ford Land's marketing campaign to promote a portfolio of office, research and development, light industrial, retail space and land. Our team has protected the integrity of this prestigious brand by creating a collection of complimentary direct mail pieces, advertisements, banner ads and event displays. We have been instrumental in conveying a consistent identity that sustains brand value in a crowded market.

// Academic City - Dubai

Project Notes:

DIAC is a knowledge community dedicated to higher education. Eview 360 participated in a brand refresh study focused on communicating the institution's commitment to developing a campus that inspires higher learning. This included a logo and typeface study.

// Abu Dhabi Taxi

Project Notes:

Given the rapid change, growth and modernization of the city of Abu Dhabi, Eview 360 was tasked with redesigning an Abu Dhabi icon - "the taxi". Our goal was to combine the nostalgia of current Abu Dhabi taxi sign with a modern flair. With that in mind, we created a simple and recognizable brand identity for their taxi cab system. Our inspiration came from contemporary automotive graphics combined with a traditional and familiar color system.

// Evergreen Homes

Project Notes:

Evergreen Homes is an urban developer that specializes in helping individuals who never dreamed they could own a home become homeowners. Eview 360 helped Evergreen Homes and Evergreen Investments Corporation achieve their goals by creating a reliable, comforting brand image and delivering it consistently across print and digital mediums.

// Planet Mortgage

Project Notes:

Planet Mortgage engaged Eview 360 to develop a trustworthy brand along with an online service to connect mortgage shoppers with lenders. The online strategy also included a web application for site administrators to keep information current and fresh.

// Moda 360

Project Notes:

As a provider of custom fixtures, furniture and image elements, Moda 360 needed solutions for marketing, ordering, customer communications, vendor management and fulfillment. We created a simple and recognizable brand identity for Moda 360, as well as a robust e-commerce and fulfillment web application. Once Moda 360's brand values were well defined, we extended them into all corporate identity elements, marketing collateral and packaging.

// Manhattan Automobile Company

Project Notes:

After working with Eview 360's team of Project Managers and Designers to launch the design of their new dealership, Manhattan Auto Group asked Eview 360 to develop a complete identity system. In addition to the standard identity package, Eview 360 suggested branded elements to further enhance the image of our client's products, services and employees. Our team designed license plates, vehicle badges, name tags and lapel pins resulting in a consistent message that incorporate key attributes of each automotive brand sold by the Manhattan dealership.

// Staffing Academy

Project Notes:

The Staffing Academy is dedicated to providing training to professional search firms in the United States. Eview 360 worked closely with the Staffing Academy to create a brand that conveyed confidence, experience and trustworthiness. We incorporated classical design motifs with a modern flare posed to enrich and distinguish their brand. The final package included logo, typeface, color palette, corporate and marketing collateral.

// Tessera Executive Search

Project Notes:

Tessera Executive Search provides professional recruitment services for companies all over the world. This global search firm tasked Eview 360 with the development of a complete brand identity campaign. This marketing program included a brand study focused on differentiating Tessera in a fiercely competitive market. Our team developed a complete identity package and brand guidelines that were translated into an interactive website, corporate and marketing collateral and corporate interiors.

// Knowledge Village - Dubai

Project Notes:

KV is a knowledge community dedicated to continuing education. Eview 360 participated in a brand refresh campaign that included logo study, website and marketing collateral design concepts.

// Underwriters Group

Project Notes:

Underwriters Group is a growing insurance agency that provides highly effective programs to manage risk and liability. Eview 360 worked closely with Underwriters to develop a corporate identity system that would communicate their services, brand promise and uniqueness. In addition to developing a powerful visual language, our team transformed the Underwriters Group website and marketing collateral.