Project Notes:

Eview 360 worked closely with Ford Motor Company to create visual communication tools that would support the launch of the Sustainable Dealership Program. This included the development of the program logo, exhibit graphics, an interactive “Go Green” dealership facility tour, mailer, brochure and microsite. This resulted in a branded, cohesive program that introduced the dealer network to the “Go Green” concept at the 2010 NADA show. The overarching goal was to educate the dealer network on future goals and initiatives related to energy efficiency and sustainable business practices within the dealership environment.