Project Notes:

Given the rapid change, growth and modernization of the city of Abu Dhabi, Eview 360 was tasked with redesigning an Abu Dhabi icon - "the taxi". Our goal was to combine the nostalgia of current Abu Dhabi taxi sign with a modern flair. With that in mind, we created a simple and recognizable brand identity for their taxi cab system. Our inspiration came from contemporary automotive graphics combined with a traditional and familiar color system.