Design Intent Documents are essential for brands rolling out their retail image program. From automotive to retail and from brand standards to customer experience, design intent documents cover a wide range of topics. They provide a comprehensive set of detailed drawings, prototypical drawings, architectural design, and design consistency that help brands create a consistent look and feel across multiple locations and products.
When developing a brand’s rollout program standards, or the prototypical design, the first step is to determine the requirements for design. This involves understanding the brand standards, customer experiences, and retail plans that are associated with the rollout. It also involves understanding all aspects of the brand to select and create the appropriate material and furniture specifications, detail drawings, and prototypical drawings. All of this information helps the brand determine the desired look, feel, and overall image of the brand’s retail program.
The most crucial step in implementing a retail image program is to create a detailed document that outlines the design intent (the Design Intent Documents). These documents should include a statement of purpose, a description of the brand standards, retail plans, intent for the customer experiences, and all relevant details that a retailer needs to build their retail location. This includes sections on branded material and furniture specifications, detail drawings, prototypical drawings, and design consistency. This document serves as the blueprint for rolling out the brand’s retail image program.
Design intent documents are an invaluable tool for brands looking to launch their retail image program. They provide all of the necessary details for creating a consistent look and feel across multiple locations and products. With proper design intent documents in place, brands can ensure that their new retail program is successful.