Al Futtaim Retail
Al Futtaim Group, one of the most respected conglomerates in the lower gulf region, approached Eview 360 to provide a design solution for their auto gallery in Festival City. Our objective was to transform their existing facility into an automotive retail attraction that would reflect the brand characteristics of Al Futtaim Motors, demonstrate the theme of Festival City, create an engaging experience for consumers, and unify eight brands.
Design Concept
Our objective was to transform their existing facility into an automotive retail attraction that would reflect the brand characteristics of Al Futtaim Motors, demonstrate the theme of Festival City and create an engaging experience for consumers. We used a visual “Curtain of Light’’ to create the boardwalk, a unifying umbrella that brings each vehicle manufacturer together. Illuminated display columns accentuate each automotive brand and attract visitors traveling along the highway.
Inspired by Cirque Du Soleil, we set out to create a memorable consumer experience through motion, light, and the latest technology. We applied the theory of brandscaping to create a three-dimensional, interactive, and technologically rich environment. Our concept is most notable within the impact zone. Consumers will have a360 degree, immersive experience through the use of LED screens, digital mesh screens and suspended vehicles. A boardwalk suspended over the digital mesh, alongside “floating vehicles” offers a dramatic journey to visitors. Sales and lounge pods were designed to offer a functional way to do business with modularity and advertising options. Each pod is mobile and can be arranged as a customer lounge or private consultation space. Touch screens, interactive computers, advertising graphics, and marketing literature can wrap the exterior perimeter surrounding clients in the Toyota brand, products, and ideals.
