Casa Maserati Experience Center

The Casa Maserati Experience Center was designed as an exclusive destination retail store and lounge, located in the heart of Milan’s shopping district on the Piazza San Fedele. A beautiful wood ribbon enveloped the interior, beginning at the entry and continuing through the entire space, and served as a separation between the food, retail, and lounge areas.

Experiential Retail

Client Implications:

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Casa Maserati showcased luxury brands like Ermenegildo Zegna, Bulgari, La Martina and Dr. Vranjes. Also featured were a number of outstanding Italian brands, including Poltrona Frau, Venini, Frigerio, Unopiù, Caffitaly and Montante. A gorgeous glass display was the centerpiece of the retail area, showcasing many exclusive products available from Maserati partners to further reinforce their relationship with Maserati.

Casa Maserati showcased luxury brands like Ermenegildo Zegna, Bulgari, La Martina and Dr. Vranjes. Also featured were a number of outstanding Italian brands, including Poltrona Frau, Venini, Frigerio, Unopiù, Caffitaly and Montante. A gorgeous glass display was the centerpiece of the retail area, showcasing many exclusive products available from Maserati partners to further reinforce their relationship with Maserati.