Ford Experience Center

A truly remarkable automotive retail experience, this concept answers the question of “what will the dealership look like in the future?.”

Experiential Retail

Design Concept

The design concept was brought to life in order to capture the essence of the space and each perfectly detailed touchpoint. Immersive driving simulation experiences, vehicle technology demos, and a gorgeously adorned customer café create an engaging and unexpected customer-centric experience, breaking from the norm of the traditional dealership experience. The futuristic concept was released in 2009, showing the world where automotive retail is heading years before the process of redefining automotive retail became a trend not only in the US but across the world.