Ford Trustmark
We worked very closely with Ford Land to develop the Trustmark Facility Design Standards for new builds and renovated Ford and Lincoln dealers.The Trustmark design addresses all aspects of the facility’s exterior and interior, with a special emphasis on the customer journey and key brand touchpoints. These brand touchpoints were critical for a successful design execution and translation into each dealership project, which are site specific.
Client Implications
The rollout process for each project consists of an initial dealer site visit where the programming and schematic designs were established in a collaborative forum. Since 2006, our firm has supported over 1200 projects on behalf of Ford Land and Ford Motor Company, and delivered to each its own set of design intent documents. The DID for each project includes all components of the program from building elements, fixtures, furniture, lighting and materials.
