Jeep reached out to our agency to provide a new vision for the interiors of Jeep facilities. Our design brought the life and soul of the Jeep brand to the retail facility by introducing a solution which had minimal impact on the physical architecture and costs. By overlaying and mixing materials, we were able to warm up the space, and tell a visual and functional story by creating a series of picture frame moments at areas of visual focus.
Our design solution has become the new interior standard for the Jeep program. Our team developed updated DID packages that included the necessary details and specifications to communicate this new standard. We were also selected to update the design to this new standard for a dealer that was under construction and excited to be the first to showcase this refreshed look.