KIA Stinger Racing Game

The Stinger Racing game was created to entertain visitors to the Stinger Salons, showing them the high performance track car in its natural environment.

Experiential RetailDigital Experiences & Virtual Reality

An Interactive Game built for the KIA Stinger & KIA Stinger Salons

The top 3 track times were displayed for each Salon, as well as time of day. These metrics were also reported to a dashboard so that stakeholders could gauge popular times and witness sustained interest in the product. Racers could pick from the available paint colors, especially the coveted yellow which was available in only 400 units nationally! It was a huge hit!