Lincoln Black Label Studio

Creating a unique buying experience within an existing dealership. With the launch of Black Label Vehicles at Lincoln dealerships, a solution for a semi-private, fully branded, upscale space was needed.

Experiential RetailPrototype Design & DevelopmentAutomotive Dealership Rollout


The Lincoln Black Label experience focuses on showcasing different vehicle themes which feature rich leathers, car paint samples, and interior material accents, highlighting the attention to detail.