Lincoln Black Label Studio
Creating a unique buying experience within an existing dealership. With the launch of Black Label Vehicles at Lincoln dealerships, a solution for a semi-private, fully branded, upscale space was needed.
Experiential RetailPrototype Design & DevelopmentAutomotive Dealership Rollout
Overview
The Lincoln Black Label experience focuses on showcasing different vehicle themes which feature rich leathers, car paint samples, and interior material accents, highlighting the attention to detail.
