Lincoln Boutique

The Lincoln “Vitrine” design showcases the brand through warmth, human scale, and a personally crafted expression.

Experiential RetailPrototype Design & Development

Design Concept

The Lincoln Boutique solution is a satellite experiential retail location that includes sales and service drop-off for customers.

The retail design strategy revolves around these essential design features of the Lincoln “Vitrine” dealership. Every detail has been carefully thought out to express those qualities while being flexible enough to translate the design language, look and feel across multiple formats. The dealership is more than a place to buy a car, it’s the focal point of the physical brand interaction through an exclusive customer experience. This small Lincoln retail format may be tailored to reflect local needs and provide solutions that allow the building footprint to be used efficiently and adapt to specific business case requirements and individual market situations.