Lincoln Dynamic Experience Center

The Dynamic Solution is the Next Step in the Lincoln Client Journey.

Experiential Retail

Design Concept

Small-Format Retail, the Lincoln way.

A satellite location of the local dealer’s retail facility, the Lincoln Dynamic Experience Center offers a sales only and test drive alternative retail experience. Located within the high-traffic and brand-appropriate Westfield Valley Fair Mall in Santa Clara, CA, the small-format retail store allows for enhanced brand awareness and visibility to new customers. Key learnings and branded elements from the Lincoln Vitrine dealership facility are incorporated within the store, and large format graphics and digital display surround the customers to create an elegant, immersive, and dynamic retail experience.