Since its inception, Lincoln has been a brand founded in purity of design, grace and refinement. The retail environment was built upon these fundamentals so Lincoln could achieve a level of quality and distinction as a luxury brand, and thus create a consistent message to consumers. The precision of detailing and the elegance of materials mirror the attention to fit and finish exhibited by the Lincoln Brand.
The principles of branded retail encompassed by the global Lincoln design language are applied in each branded zone and customer interaction, creating a truly unique experience that includes select customer touch points. These touch points deliver the most intuitive and brand-centric environment possible to present Lincoln products and services. Our agency has supported the architectural execution of 295 Lincoln facilities since 2011.