We helped develop a Maserati physical brand representation specifically for hotel partnerships. The Maserati experience must be exclusive and identifiable.
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The Hotel aims to create a coexistence between Maserati and the hotel partner in activations linked to a lifestyle environment, reinforcing the main values of the partnerships. The concepts involve partners in the design in order to maximize brand and product exposure opportunities. The project is based on the combination of the traditional local style and furnishings and the Italian contemporary luxury design details that can guarantee a luxury service with a home effect.