The Maserati Auto Show Brand Experience was our agency’s design of numerous auto show stands for the Maserati brand. The stands were designed as destinations where merchandise, fashion, food and sound all came together to provide an unforgettable experience. To initiate the design process, we studied customer flow through the intended environment and analyzed how the adjacencies functioned for visitors to the space. The resulting auto show stand designs incorporated those adjacencies while also translating the full brand identity and experience of Maserati.
Designed with dynamic and distinctive materials, each stand featured exclusive access areas and attentive brand ambassadors, which created a lasting and memorable experience for visitors. The Maserati Auto Show Brand Experience was implemented in all 8 major auto shows across the globe.