Maserati Pop-Up Retail

The Maserati brand is synonymous with style and is renowned for its elegance. It is a brand that not only prides itself in the craft of luxurious vehicles but also in the lifestyle it has created. Maserati has participated in film festivals, prestigious racing events, fashion shows, and countless other exclusive events that emulate the brand’s culture. Our agency designed the Maserati brand stores to be concentrated capsules of the Maserati brand, with an emphasis on the brand’s vibrant lifestyle.

Experiential Retail

Client Implications

Pop-Up Retail done the Maserati way

The Maserati retail brand stores successfully captured the essence of the brand and its associated lifestyle, introducing the brand to a new market and clientele. Eview 360 has successfully launched multiple pop-up retail stores for Maserati across Europe and the Middle East.

Photo References: Zurich, Switzerland & Knokke, Belgium