Defining a retail experience that focuses on digital within the retail environment.
This strategy can be executed with what we are calling M-Module to help define the retail experience while offering digital interactions.
M-Look is the first execution of the M-Modules. It is intended to be a mobile, battery-operated display, with integrated capabilities to run footage and promotional content. M-Look+ Intended to perform as an interactive display, M-Look+ is the second execution of the M-Modules. As with M-Look, it would be a mobile, battery-operated display, with integrated capabilities to run footage and promotional content. Its additional, responsive features would include a touch display, RFID, and QR technology. The use of AI technology provides a customized user experience by assessing the user’s skin and providing feedback to guide product selections. Optional docking modules with physical product displays and RFID technology would further enhance the product-user experience.
M-Room takes the concept of the M-Look+ mobile display and scales it up to become a more private, personalized user experience. The focus of M-Room would dive deeper into the individual user experience by assessing the user’s skin and providing feedback and product suggestions specific to the user. Users can use the space to virtually “try on” suggested products, as well as request physical samples to test.
M-Stage is the social, community-based module, meant as a space to host special events and product demos. While the other modules focus on individual users, M-StageA mirrored, digital backdrop and a simple platform define the module. When the module is not being used for events or demos, it can serve as a special product display space for featured p