We created a true presence in the market by developing a new prototype that would translate the Quick Lane brand into a retail environment by offering a flexible, modular design solution that enhanced the overall customer experience and maximized the merchandising opportunity.
We developed a new prototype that translated the Quick Lane brand into a retail environment. The design strategy emerged from extensive research incorporating business objectives, consumer trends, and competitive analysis. The Quick Lane Retail Elements Program includes custom millwork, furniture, POS displays, graphics, and a digital menu solution. Our design solution resulted in an overall cost savings of 12% to Quick Lane Dealers. Since program inception in 2010, our firm has been retained to manage the national and global rollout of over 800 Quick Lane stores.