The design for the Suite Maserati at Ritz Carlton provided an experience that is tailored to each individual guest as well as the Maserati brand. This interplay between guest and brand creates a visual, sensory, and tactile experience that is attained through materials, colors, and purposefully deﬁning spaces and moods within the suite.
We created memorable Maserati moments for the guests through intentional design, resulting in distinct moods in each space of the suite. This mood overlay combined with key Maserati element placement creates an unforgettable stay for the guests. Our design alters the materiality of the suite, assigns moods to each space to create a memorable guest experience, references the Maserati brand in a fresh way, applies a modern aesthetic to create an unexpected experience within the hotel, and engages guests through their senses by creating Maserati Moments.